Berglund Custom Rods
If you've ever been frustrated - by factory rods that fail on the job due to lack-luster build quality, cheap
materials or cut corners… This is where your custom rod will shine.
Blanks - A quality blank is the foundation of a good quality rod. If you don't have a specific blank in mind we
will focus on ones with solid performance, build quality and manufacturer backing that fit your budget. We will
generally shoot for a blank with a good warranty over one with a lowball price. The right blank for your
application may be a one-piece or made of a fiberglass composite material. Graphite is not always the best
choice… Also, the blank must be matched to the application - unless specified as a multi-application blank, the
manufacturers won't honor a blank warranty if it is used for a purpose it's not designed for. No casting rods on
spinning blanks or vice-versa unless you're willing to accept the liability…
Grips - We use cork grips for most applications. Cork can be sized and sculpted to fit your hand, and contoured
to blend into other components. Cork grips are available in most needed shapes/sizes and some manufacturers
offer multiple colors and textures. Cork also sheds moisture, is cleanable and is usually repairable… The velvety
texture of high grade cork is a pleasure to the hand.
Reel Seats - We only use good quality reel seats in all applications. We lean toward all-aluminum, metal
w/wood inserts and wood bodies with stainless-reinforced polymer hoods/locks dependent on the application.
We don't stock the polymer-bodied reel seats and won't use them unless you specify based on your preference.
Guides and Tip-Tops - There are countless possibilities and options in the world of line guides… There are
guides with rings made of many different metallic and non-metallic compounds. Each one claims to be slicker,
better and dissipating heat, lower in line wear or more resistant to line damage than the next. The more exotic
the ring material; the higher the price. If you already have a preference in this arena we'll go with it. Otherwise,
we generally use good quality guides with Aluminum Oxide (aka "ceramic") rings. There are also roller type and
heavy boat-rod guides for big game and heavy trolling rods. A less conventional but interesting option is guides
that are made of a flexible alloy that allows them to compress and spring back into shape. They are a little more
expensive and not terribly pretty, but they are lightweight and nearly indestructible.
Reel Seat Arbors - For most applications, we build using the standard practice of tape arbors to fill the gap
between the blank and the inner wall of the reel seat. This is done in alternating bands with open areas
between them. We attach the reel seat using a two-part paste-type epoxy in the gaps between the bands.
This epoxy cures so solidly it can be machined or tapped for threads. Even if the tape disintegrated over
decades, these solid bands of epoxy are the structural, solid foundation of the handle/seat system. We can get
graphite or poly-urethane arbors if you prefer, but at extra cost.
Hook-keepers, winding checks or hosels - are available in several finishes and formats to your taste.