Berglund Custom Rods
How It Works - let's break down the process of ordering and building your custom rod…
-It starts with a conversation. By phone is okay, but e-mail is preferable since we can both use them to document
what is said throughout the process… It will take a few e-mails.
-Your rod specifications are hammered out in detail.
-We do the leg work checking prices and availability of components, including any options explored.
-We get back to you with a price quote (or quotes if there are multiple options involved).
-You decide if you want us to build your custom rod… In this example that is a yes!
-You send the deposit (see terms) and we order in the components (tick, tock, tick…). We will communicate any
delays on materials to you. All of the components arrive…
The Build - Check-in and inspection of all components - any defects stop the process until the faulty component is replaced and inspected.
Determination of effective spine (spline) of blank - Ridge(s) are formed where the resin-impregnated fabric of
the blank overlaps in the manufacturing process. The effective spine determines the alignment of all components.
Spine determination is done manually and double checked by two methods. This step is critical for good rod
Cork preparation - Cork grips are sized as needed. Exterior of cork grip is contoured, shaped and thinned as
required for the project. The bore of the grip is reamed out to match the taper of the rod blank where it will be
mounted. This is done for both fore grips and rear grips.
Reel seat preparation - Arbors are built for mounting of the reel seat. The blank and reel seat are prepped as
needed for proper adhesion of epoxy. The combined reel seat and handle systems are test fitted and adjusted as
Permanent mounting - of the handle system, reel seat, winding check/hosel and tip-top is done with 2-part high
strength epoxy relative to the effective spine of the blank. The epoxy cures.
Preparation of guides - The guide feet are checked/adjusted to make sure they will sit flush against the blank.
The bases and edges of the feet are surfaced to remove sharp spots and foot ends are tapered and lapped with file
or stone to promote good thread wrapping and strength of mounting.
Determine location and alignment - of line guides and hook-keeper, based on manufacturers' recommendations
for the specific blank, reference tables or dynamic testing with line. Guides and hook-keeper are temporarily
attached then checked for alignment issues. The rod is prepped for wrapping.
Hand-wrapping of thread - using a manual wrapping jig. This keeps constant tension on both the rod blank and
the thread. The thread wraps are adjusted as needed to give a seamless appearance and strength. Ferrules, tip,
butt-section, guides, hook-keeper and label borders are all wrapped with thread.
Preparation for finishing - The final alignment check and adjustments are made for guides and hook-keeper. All
thread wraps are inspected and burnished by hand as needed for a smooth finish. Labels are positioned as required
and the rod is secured on a rotary finish/drying rig. The consecutive number for the rod is marked and the
corresponding journal entry is completed.
Finishing - At least one coating of color preserver is applied to all thread wraps and labeling. This adds strength
and protection to the thread wraps and guide attachments. This is allowed to cure. The final finish is generally a
two-part epoxy that cures to a glass-like, smooth, solid finish. At least one coating of 2-part epoxy covers all
thread wraps, the labels and the tip (from wraps to ring mounts). Heat is applied to smooth the epoxy and better
level the finish. This cures for several hours.
Your completed rod - is packaged and shipped to you by insured carrier.