Berglund Custom Rods

Welcome to BCR
-Your source for quality, hand-fitted and assembled fishing rods built for you to your specifications… Fly, spinning, casting, surf - whatever your need is, we can accommodate it!
Why buy a custom rod? Custom rods are for the true fishing enthusiast, who desires the quality, performance and beauty of a hand-fitted and assembled fishing tool. Factory-built, machine-processed rods can be indifferently made, using cost and corner-cutting components and methods. Manufacturers that do offer rods built with high-end components and materials do so at an often staggering price…

Our rods are set-up, fitted and assembled by hand - one at a time. We inspect the components before they are used and there are no shortcuts in the building process. Your custom rod gets the undivided attention of the builder at every stage of the process.

Our rods are intended to be pleasing to the eye, but more importantly to the hands that use them. They have a job to do… Performance fishing tools, reflecting your personal style, that will work hard, look great when you show them off and continue to do so.
Also, custom rods are a fantastic gift idea or way of saying "thank you" to that special fishing enthusiast…

Aren't they expensive? Our custom rods are more expensive than the el-cheapo bulk-manufactured rods that you see at the discount stores, but you get what you pay for. Retail manufacturers of intermediate and high-end rods have lots of mark-up built into their MSRP's. We can get those (and often better) blanks at substantially lower cost and build your custom rod using the quality components that you specify. Your dream custom rod is more affordablethan you ever imagined…

We utilize multiple sources for components, so we can search for the best prices offered. We can get blanks from American Tackle, Batson Enterprises, Calstar, Lamiglas, TFO, Pacific Bay, St.Croix, Sage and many others. We can also get hand-made bamboo blanks for that custom flyrod of your dreams. Many of these blanks have a warranty that applies to custom builders also. We have some components in inventory, ready to build your custom rod.Email with your ideas and we'll spec one out with you for a price that will please you.

phone: 815-985-2624